The Preparation Trap

Why “Planning” is a slow-motion suicide.

In a coworking space in Berlin, a “founder” is refining his business plan for the eighth time. He is researching competitors, polishing his pitch deck, and waiting for the market to stabilize. He feels productive. He is actually dead. Meanwhile, in a cluttered room in Bursa, a Curator launches a broken, ugly, but Functional System that charges $1.000 before the logo is even designed. One is a student of the game; the other is The Game. One is preparing for a battle that never comes; the other is Taking the Hill.